COACH is gearing up to unveil a fresh fashion and scent narrative for Spring 2019, featuring none other than Michael B. Jordan – the acclaimed actor from Black Panther and a trailblazing producer who continually challenges Hollywood norms with his exceptional work.
Captured by photographer Craig McDean, the visuals for the brand’s latest global advertising campaign were shot in a sun-drenched desert landscape just outside of Los Angeles. Against the backdrop of a weathered carnival, Jordan poses atop a vintage car, showcasing Coach’s reimagined iconic American styles.
Clad in Coach’s updated classics, including a color-blocked shearling, a sleek blue leather moto jacket, and a patchwork leather MA-1, Jordan embodies a genuine, cool optimism that epitomizes the approachable masculinity of the Coach Guy aesthetic.
The charismatic actor is also seen sporting the season’s hero bags like the Signature Rivington Backpack, the Belt Bag, and the Metropolitan Carryall, adding a touch of effortless sophistication to his ensemble.
Expressing his enthusiasm for the collaboration, the 31-year-old star shared in a statement, “I’m proud to be the face of Coach men’s. I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honoured to be a part of (Coach Creative Director) Stuart Vevers’s vision and creative process.”
For a glimpse behind the scenes, check out the slideshow for behind-the-scenes photos from the shoot:
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